• Looking for ideas to engage your customers? 
• Not sure how to connect with them on a more emotional level? 
• Want to run ideas past like-minded people? 
• Want help describing to your organization how to be more customer-focused?
• Want to take your own business experiences to the next level, but aren't sure how?

You may feel that your business isn't meeting its potential, but you aren't sure why. Or you are working alone and feel like you are working in a bubble when creating a customer experience. Or you may be in a company that doesn't support this style of thinking.  

But there is a solution - our community.

Each day, we'll post educational information about customer experience, user experience, emotional engagement, product management, and more. You can access articles, videos, discussions, and worksheets that will help you create those experiences for your customers.

The best knowledge in the community will come from each of you - sharing your experiences, knowledge and insights with others. Why learn alone when we can learn together?

We'll also be available to answer questions and participate in conversations to provide help and advice.

How much is it?  

Special welcome rate: $24.99/month or $254.99/year ($21.94/month).

(And with 2 free weeks to see how you like it, how can you go wrong?)

Credits

First, a special thanks to the Oxford English Dictionary, the Digital Edition. It's great that they make this resource accessible.

Bibliography

Articles:

Baer, Drake. "How Only Being Able to Use Logic to Make Decisions Destroyed a Man’s Life" June, 2016. The Cut.

Berinato, Scott. “Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula,” March, 2015. Harvard Business Review.

Christensen, Clayton M,, Hall, Taddy, Dillon, Karen, Duncan, David S. “Know Your Customers’ “Jobs to Be Done” September, 2016. Harvard Business Review.

Firestone, Lisa. How Emotions Guide Our Lives. January 22, 2018. Psychology Today.

Flanagan, Owen. "It all comes down to feelings." June 11, 2018. New York Times.

Hughes, Virginia. "Emotion is not the Enemy of Reason." National Geographic.

Khazan, Olga. "The Best Headspace for Making Decisions." September 19, 2016. The Atlantic. 

Magids, Scott, Zorfas, Alan Zorfas, Leemon, Daniel. "The New Science of Customer Emotions." November, 2015. Harvard Business Review. (video)

Pillay, Srini. "Why Is It So Hard To Make That Job Change?" Huffington Post.

Pontin, Jason. "The Importance of Feelings." June, 2014. MIT Technology Review. 

Raskin, Jef. Intuitive Equals Familiar. 

Turkle, Sherry. "Connected, but alone?" TEDTalk, 2012.

Unknown and unattributed. "Intuition – It’s More Than a Feeling." Association for Psychological Science. Blog. 

Winter, Eyal. "Why Our Emotions Are More Rational Than We Think." February 19, 2015. Psychology Today.

Yarow, Jay. "Best Steve Jobs Quotes from his Biography." October 26, 2011. Business Insider.

Videos:

What is the strange order of things? Copernicus Center for Interdisciplinary Studies

Antonio Damasio: How Our Brain Feels Emotion. Big Think. 

Books:

Diller, Steve, Shedroff, Nathan, and Rhea, Darrel. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

Damasio, Antonio. The Strange Order of Things: Life, Feeling, and the Making of Cultures.

Frankl, Viktor. Man's Search for Meaning.

Schwartz, Barry. The Paradox of Choice: Why Less is More.

Pillay, Srini. Your Brain and Business: The Neuroscience of Great Leaders.

Pillay, Srini. Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind.