Build a better customer relationship through an emotionally engaging customer experience.
It's easier than you think.
Bring the customer experience magic - emotional engagement - to your business.
You don't need to have a huge business to get started. If you are a solopreneur or early stage start-up and want to connect with your customers emotionally, I have a solution for you.
I can work with you one-on-one as a coach for 5 sessions to develop a quick-hit plan to engage your target customer emotionally. Or you can work on this alone. It's up to you!
What you'll get if you sign-up:
After the 5 sessions, you'll see your customers in a new light and be able to use that perspective to develop the right strategies for finding customers who value the problem you are solving.
The first step to get started is to watch the webinar, "Emotional engagement: The magic ingredient in any customer experience," and review the associated activity book.
It's hard to work on this alone, so we'll work on it together to get you what you need for your business. Simply sign-up to get started and we'll go from there.
Clip from the Webinar: Why feelings and emotions matter when making decisions?
Solopreneurs and new entrepreneurs have the same needs as established companies, but the scale is different. I have found that they need a starting point and can then run on their own to create the programs, content, and experiences required to produce the experiences they need for their customers.
I formulated this approach after some time in content marketing and user experience. What's curious is that I often thought I was just automating processes while creating user experiences, but I was thinking about what the customer really wants to accomplish at a site and how they want to feel like they achieved something by the time the transaction was finished. They wanted to feel successful. So I created experiences to help with that.
This series of 5-steps was created with simplicity and ease in mind. I hope it's helpful.
I also know that sometimes, it's better to work with someone than work alone. That's why I offered the coaching sessions. I know I always need to be held accountable to get work completed. This way, we can work through your activity book together and discuss different issues to create your new messaging and plan. You'll also find ways to get to know your customers better with data you already have. You just need to look at it a little differently.
Clip from the webinar: Value and worth
Harvard Business Review recently issued a video that summarized a study demonstrating the impact of connecting emotionally with your customers. It drastically improved a retailer's bottom line. Further, researchers originally published an article promoting this idea in 2015. This approach to solve what seems like a complex customer problem where customers are just "stuck," not purchasing and not taking action, works.
Mary Brodie is an experience strategist and founder of Gearmark. She has been helping companies create memorable customer experiences, online and offline, for over 20 years. From apps to content strategy to lead gen programs, Mary has helped companies achieve results that contribute to the bottom line. But achieving great results takes a great team that works well together. Mary’s work extends into team dynamics and internal processes. She believes that the internal employee experience of a company is just as important as the customer experience it creates. Mary attended MIT, graduated from Simmons College with a BA and MA, and recently graduated from IE University in Madrid with an Executive Masters in Corporate Communication.